Advertising Specs & Guidelines

Ad Dimensions

Print Ads

• Full Page 7” 91⁄2”
• 3/4 Page (horizontal) 7” 7”
• 1/2 Page (horizontal) 7” 41⁄2”
• 1/4 Page (vertical) 31⁄2” 41⁄2”

Online Banners

• Top leaderboard -- 728 X 90
• Large skyscraper -- 120 X 600
• Half Banner -- 240 X 60
• First medium skyscraper -- 120 X 240
• Second medium skycraper -- 120 X 240
• Square content ad -- 300 X 250
• Top right employment sponsorship button -- 240 X 60
• Sponsorship button on Clean Energy Stock index -- 240 X 60
• Low Button Ad -- 120 X 90

E-newsletter Banner

(Energy Roundup, Alternative Energy Upate)

• Top leaderboard -- 728 X 90
• Large skyscraper -- 120 X 600
• First medium skyscraper -- 120 X 240
• Second medium skyscraper -- 120 X 240

Ad Tracking

The Energy Daily web site uses the DoubleClick DART system to track the ad impressions we deliver and the click-through rates achieved by your creative.  Reporting is available through your salesperson. Many advertisers like to run their own reports and so we will support your third-party tags, including:

• DoubleClick
• Atlas
• Bluestreak
• Mediaplex

 For DoubleClick, please submit DFA Internal Redirect for all site placements and for all HTML newsletter placements.

For all other ad tag units, please supply Javascript tags or Standard tags for all site placements, and standard tags or GIF/JPG with click-through for all HTML newsletter placements.

Guidelines

Print Ads

• EPS, PDF or TIFF high-resolution (300 dpi minimum) files preferred.
• Native files are not accepted.
• Set-up documents to final size for output. See above chart.
• Do not compress linked graphic files when preparing final TIFF, EPS or PDF.
• All files must be converted to CMYK (not RGB).
• Scan all photos/art at a minimum of 300 dpi resolution.
• Include all fonts when creating a final file. If you use non-Adobe fonts, please create an outline EPS of text.
• Trapping must be complete prior to creating final file: 0.20 pt. value and overprint black.
• For all ad spreads (half and full page), please save ads as individual PDF files.
• Ads can be FTP'd (see directions below in "Getting Your Ad to Us") or delivered on CD or DVD

Online or E-newsletter Ads

• 50k max for gif, jpeg and flash for all sizes
• Animation limited to 5 frames

• Flash files served via DoubleClick must be coded properly for correct click and impression tracking.
• All Flash files must be submitted as a .SWF file with accompanying back up GIF/JPG for display to users who do not accept Flash.
• A click-thru URL and default image must also be supplied for each .SWF ad unit.

Getting Your Ad to Us

• Host: prod.accessintel.com
• User ID: produsr
• Password: pRodr2*
• Place file in the “Energy Daily” folder.