SMART Papers Launches FSC-Certified Kromekote 'True-Photo' Papers

Provides look and feel of traditional photo paper; new product is unmatched in today's fast-growing digital print marketplace

 
[20-November-2008]
 

HAMILTON, Ohio, Nov. 20 /PRNewswire/ -- Owners of digital printing presses can now quickly expand into fast-growing consumer and business-to-business photo printing markets with new Kromekote(R) True-Photo papers from SMART Papers.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080513/CLTU031LOGO )

The ultra-glossy, recycled-content digital papers are unmatched in the global marketplace. They combine the quality and feel of traditional photo paper with the unsurpassed printability of triple cast-coated Kromekote.

Kromekote True-Photo delivers outstanding photo and image reproduction, creating visuals that pop off the page. A brilliant 92-bright white shade also produces intense colors and maximum image resolution.

"When it comes to digital photography, businesses and consumers increasingly want the quality and feel of traditional photo paper," said Gwen Dillingham, Digital Product Manager for SMART Papers. "Kromekote True-Photo is the closest thing to that quality and tactile experience on the market today."

The new archival and acid-free papers enable digital press owners to profitably meet the growing demand for custom short-run photos and photo applications like greeting cards, direct mail, personalized calendars and much more. The papers are guaranteed on HP Indigo, Xerox iGen, Kodak NexPress, Canon, Konica-Minolta and all production-rated laser printers. The papers are FSC certified and feature 30% post-consumer fiber.

The respected research group InfoTrends recently estimated that 19.7 billion photos will be digitally printed in 2008. The group also noted that innovation in photo printing today will make printed images even more appealing to consumers.

SMART Papers is the only North American premium papermaker now in the process of becoming 100% fossil-fuel free, converting all of its energy production to 100% carbon-neutral waste wood biomass.

Details on distinctive Kromekote True-Photo digital papers

The new Kromekote True-Photo is the latest in the company's continued expansion of its ultra-glossy Kromekote Digital papers lineup. SMART Papers recently announced FSC certification for its full Kromekote line.

Kromekote True-Photo has a mirror-smooth, triple cast-coated surface on one side for sharp photo reproduction on digital presses-and a newly engineered soft matte surface on the other side. The new surface treatment emulates the quality and appearance of traditional photo paper used by generations of businesses and consumers worldwide.

The papers are RIT-certified and available in 8- and 10-point caliper, 18x12 size and are sealed in 250 sheet packs, 1000 sheets per carton. All Kromekote True-Photo sheets are acid free, archival, process and elemental chlorine free.

Other applications include photo books, advertising materials, brochures and business cards.

For samples and more information on Kromekote True-Photo, contact Gwen Dillingham at 513-869-5149.

About SMART Papers

Hamilton, Ohio-based SMART Papers is the largest North American manufacturer and marketer of environmentally responsible, premium cast-coated, matte-coated and uncoated text, cover and writing papers. The company offers the largest selection of Forest Stewardship Council (FSC)-certified digital and offset printing and packaging papers. Products are marketed worldwide.

Brands include Kromekote(R), Knightkote(R) Matte, SMART Digital(TM), Pegasus(R), Carnival(R), Synergy(R), Passport(R), Genesis(R), Magna Carta(R), SMART Brights(R), Feltweave(R), Nekoosa(R) Linen, Nekoosa(R) 25% Cotton, Nekoosa(R) Bond, Skytone(R), Solutions(R) and Proterra(R). Many of the papers contain up to 100% post-consumer fibers and all are chlorine free.

By late 2009, the company's Hamilton manufacturing center will produce all of its papers using 100% waste wood biomass. This will eliminate its use of fossil fuels and enable all papers to be designated fully carbon neutral.

SMART Papers supplies branded and specialty papers for a wide range of applications including corporate brochure and identity programs, annual reports, high-end consumer packaging, stationery, greeting cards, envelopes, direct mail and more. Please visit http://www.smartpapers.com , call 800-443- 9773, or contact your local paper merchant for more information. Customers may also order papers in any quantity at http://www.smartpapersstore.com .

SOURCE SMART Papers

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